Xamble Social WalletXamble Social WalletXamble Social WalletXamble Social Wallet
  • About Us
    • Left
      • Left
    • Center
      • CenterAbout Us Careers
    • Right
      • Right
        ABOUT US

        Discover our story and expertise. Get to know us better, understand our activities, explore our offerings, and discover how we can build synergies to accomplish shared objectives.

        CAREERS

        Explore Opportunities: Join our team and be part of a dynamic company dedicated to innovation and success. Discover your career path with us.

        CAREERS

        Looking for a challenging and rewarding career opportunity? Check out our open positions, so you can find the right fit for your skills and interests. Join our team and help us make a difference.

  • Contact Us
Netccentric-Nuffnang’s RTV: Keeping Pace with Disruptive Developments in Video Marketing
27 Sep 2021
Dentsu taps Nuffnang to strengthen live commerce capabilities in Malaysia
27 Sep 2021

Dentsu Malaysia seals partnership with Nuffnang Live

27 Sep 2021
Categories
  • Media Coverage
Tags
  • Marketing Magazine

dentsu Malaysia, and Netccentric Ltd’s subsidiary on enabling live commerce, Nuffnang Live Commerce, have announced an exclusively designed partnership of an integration between their marketing solutions to drive Live Commerce on social spaces for ecommerce growth.

As part of dentsu’s Total Commerce solutions for brands, this partnership will bring Live Video Commerce service integration which will enable advertisers to rapidly drive traffic to their brand’s social pages and create two-way, personalised engagements between brand influencers and followers to drive on-the-spot sales.

Live Commerce, which originated In China in 2014 is taking over Malaysia, where, according to GlobalData, e-commerce is expected to hit USD 12.6 billion by 2024.

Locally, Live Commerce has already been activated on Social and ecommerce marketplaces like Lazada, and Shopee as more and more Malaysian brands activate online platforms to stand out from the competition.

This consumer trend towards shopping during livestream events benefits brands by providing new branded content channel, live influencer engagement, and real time conversion.

It is an opportunity to create an exciting new channel to drive not just brand loyalty by rewarding followers with exclusive rewards but also the intent to purchase in the moment.

The integration between dentsu’s data-driven media planning and buying expertise with Nuffnang Live Commerce’s technology allows the easy creation of purchasing habit for consumers who rely on brands’ social pages as much as Shopee and Lazada to influence their decisions.

This partnership further strengthens dentsu’s Total Commerce ambition of integrating all the strategic and operational capabilities and ecosystem enablers of what makes a robust and holistic commerce solution, whether through proprietary online stores, marketplaces, social channels, or physical stores in Malaysia, to bring to life the best online shopping experiences for customers.

“With the rise of livestreaming as a new conversion channel for commerce and consistent growth in share of sale of social commerce, there is a strong use case for us to strengthen dentsu’s Total Commerce capability around live commerce to empower brands to leverage this trend beyond the packaged offers available in market to accelerate their ecommerce growth”, said Jing Wen Foo, E-Commerce Director, dentsu Malaysia.

Meanwhile, Ganesh Kumar Bangah, Executive Chairman of Netccentric Limited, described live commerce as the ‘secret sauce’ for brands to succeed online. “The formula for online success is for brands and businesses to sell products on these platforms through live commerce, a trend that has and continues to accelerate due to the pandemic. Live commerce is a proven effective way to sell and it’s for everybody and not just the big brands.”

Dheeraj Raina, CEO, Media for Dentsu Malaysia, added, “Ecommerce platforms are a dominant media touchpoint and immensely mainstream now. But consumers are constantly driving a change in the way they shop on ecommerce platforms and for us to be able to anticipate that change and help brands win on it, is a critical part of our commitment to the growth of our clients’ business. With this addition of Live Commerce partnership powered by our proprietary Total commerce products, we should be able to unlock the ease of adoption of this new channel and bring brands closer to consumers in a humanised form.”

This integration is already being rolled out across clients from FMCG, health and beauty, and consumer electronics categories.

SHARE TO
Share
0

Other Updates

14 Jul 2023

The Merchist by Nuffnang exclusively launches official Polis Evo 3 merchandise with Astro Shaw


Read more
03 Jul 2023

Nuffnang wins Gold Influencer Agency of the Year award


Read more
27 Jun 2023

Nuffnang bags Gold Influencer Agency of the Year Award at Malaysian Digital Association’s d Awards 2023


Read more
Dentsu Malaysia seals partnership with Nuffnang Live

Xamble Technologies Sdn Bhd is a subsidiary of Xamble Group Limited, a public-listed company on the Australian Securities Exchange (ASX:XGL).

COMPANY
About Us Careers  
DOWNLOAD OUR APP
Apple App Store Google Play Store
LEGAL
Terms of Service Privacy Policy  
GET IN TOUCH
Contact Us
FOLLOW US ON
Dentsu Malaysia seals partnership with Nuffnang Live
Let's Connect!
Hit Us Up!
Dentsu Malaysia seals partnership with Nuffnang Live
Dentsu Malaysia seals partnership with Nuffnang Live
© Xamble Technologies Sdn Bhd. All Rights Reserved. BACK TO TOP