Netccentric rebrands to Xamble, launches new mobile influencer platform

KUALA LUMPUR: Australian Securities Exchange-listed Netccentric Ltd, one of Malaysia’s and Southeast Asia’s leading social commerce platforms, has changed its name to Xamble Group Ltd (Xamble) to reflect on its new mobile influencer platform.

The change aims to diversify its revenue streams while providing new growth opportunities.

Executive chairman and majority shareholder Ganesh Kumar Bangah said the name ‘Xamble’ was inspired by the company’s vision to deliver prosperity and value to its ecosystem of brands, influencers and consumers.

“The name Xamble brings to life our existing business operations and aspirations to build Asia’s largest digital society, leveraging content to influence purchasing decisions and add value to our ecosystem of brands, creators and consumers,” said Ganesh in a statement.

Xamble has worked with more than 300 brands, including KFC, Unilever, P&G and Hasbro, and has access to over 20,000 influencers that reach over 20 million consumers in Malaysia, Singapore and Taiwan through its influencer marketing arm, Nuffnang.

The corporate rebrand also coincides with the release of the company’s new app, Xamble Creators, which improves collaboration between micro and nano influencers and brands.